“Mere din chal rahe hain,
Kehne me sharmaati hai,
Kyoki sharam aati hai,
Mere din chal rahe hain.
Boli mummy, kitchen me mat jaao,
Ise chhooke, ise dooshit na karwaao,
Keh nai sakti maa ko ke isme mera kya kusoor?
Ab kusoor toh hai toh kyoki mere din chalre hain!
Mandir me mat jaao, lagg jaayega paap,
Ye ladki nai kar sakti pooja, kehta mera baap,
Inn sabko kya bataaun ke nai hun main achhoot,
Ab toh khudko hi smjhana hai kyoki mere din chalre hain! ”
Samajh toh aap gaye hi hoge ke kin “dinon” ke chalne ki baat horhi hai. Ji haan, PERIODS!
Being a girl, you’ve to go through this every month. Having periods is not the problem, the problem is how it is treated as a “Taboo”.
The Sanitary Napkins are treated like Voldermort, taking their name is a curse.
Periods ke saath bas wahi ghise pite ads. Why do all the Sanitary Napkin ads need to be about girls running in pursuit of their dreams and being obstructed by periods? Why is there a taboo about a natural process? Why can’t there be something that empowers them without a black polythene? Why are there so many questions?
1. Submit your idea for an innovative ad and why do you think menstruation is treated as a “taboo” via this google form
Because when you don’t fear Voldemort, you take his damn name!
2. Mention 5 friends in the comments. Don’t forget the hashtags